DAVE’S HOT CHICKEN
HAVE A CRY
It’s healthy for everyone to get a good cry in every now and then. Dave’s has addressed this need with their tear inducing chicken. Take a bite, feel the heat in your mouth and soul, and let those tears out. With chicken so hot that everyone is crying, there is no safer place than Dave’s to free those pent up emotions.
DAVE’S ON THE GRAM…
Dave’s has one of the most famous angel investors of all time, a man known for reaching emotional states in people they didn’t know they had. Drizzy Drake has taken over Dave’s Instagram account and is begging the question… is it his feels or is it the chicken?
WHERE YOUR TEARS MAY TAKE YOU…
THE GUIDANCE NAPKIN
On occasion we all need to be pointed in the right direction for help, and not everyone requires the same level of help. The Guidance Napkin changes color when in contact with tears and shows customers what level of Dave’s help they should seek out.
THE MEAL UMBRELLA
Get your cries in without soaking your meal in extra salt. If you don’t want to look down to find your fries in a puddle of tears, ask the staff for a meal umbrella.
DAVE’S SAFE ROOM
Soundproofed, nowhere to peek in, and safe. Dave’s is providing on-location spaces where people can really get their tears out. Let the sad Drake songs pull the emotion out of you, and let it go.
LIFE LINE
Each Dave’s Safe Room will come equipped with a direct phone line to Better Help. Sometimes we don’t know we need help until we find ourselves crying over a pile of chicken. Bight the tender, let those feelings out, then talk it over with a professional.
DRIVE THRU OF EMOTION
Dave’s understands that sometimes you can’t sit down and cry in the middle of a restaurant. Our drive thru customers have the same needs as everyone else. That’s why we made them the Dave’s car blocker. Have a cry in the privacy of your own vehicle.
Copywriter: Andy Frank