If you’re bold enough to sport a Speedo, then you know firsthand… there is nothing to hide. Beyond just its small measurements, that’s the ethos of the brand as a whole. Nothing to hide. But who does have something to hide? Conspiracists. They have everything to hide. So we chose to lean into that direction. The propaganda direction, that is.
You can’t hide in a Speedo. You also can’t hide from a billboard, and you definitely can’t hide from a Speedo billboard. They’re everywhere you turn.
Because who wouldn’t want to wear propaganda?
Art director - Cole Kugler
Copywriter - Alexandra Mundlak